Both are found under the Facebook settings menu: If you're logged in, you can click this link to go straight to the relevant setting. Facebook has a guide you can customize for desktop, mobile browser, or mobile app instructions. You can access your Off-Facebook Activity, along with other information, several ways. A massive number of businesses, devices, and data services send data through Facebook, which aggregates them into something of a digital you. Facebook explicitly acquired the Atlas advertising platform in 2013, then relaunched it in 2014, to better tie together all of your browsing, purchase, and other online and offline histories into a single unified profile. Variations on this process have been happening for years. Jane sees an ad on Facebook for a 10% off coupon on her next shoe or clothing purchase from the online store.The activity is saved as "visited the Clothes and Shoes website" and "made a purchase." We receive Jane's Off-Facebook Activity and we save it with her Facebook account.The store shares Jane's activity with us using our business tools.Jane buys a pair of shoes from an online clothing and shoe store.Here's how Facebook itself describes the process: Facebook attaches that data to the rest of the information it has about you and uses it for marketing purposes. Off-Facebook Activity is exactly what it sounds like: interactions you have with other entities, such as an app on your phone or a retailer you shop at, that Facebook receives data about. Its promises to give you a measure of control over the process, however, fall short.įacebook this week launched an Off-Facebook Activity portal to give users a different and more detailed perspective on the data it hoovers up from other firms. Facebook's new tool is indeed illuminating when it comes to getting a glimpse at who tracks you (spoiler: everyone). After years of promising increased transparency, Facebook is getting granular and showing you how it picks up and mashes together data about you from other companies.
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